The human mind has an intrinsic unfulfilled need for information. Video is beyond entertainment. It has become a critical component in business, politics, communication and even social media. We need video to market and sell products, promote new ideas and share beliefs. Since video appeals to both sight and sound in a quick burst of stimulation, it captures the attention of the viewer immediately and makes a lasting impression. The messaging is concise and easy to understand, reaching people of all demographics—therein lies the power of video.
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